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8 ways you can improve your customer journey in the banking industry

Trust, reputation, and company size have traditionally been the key criteria of consumers when choosing financial institutions to trust their investments. The technological evolution has shifted the focus also to the importance of customer experience, making no exceptions for the banking and financial industry. Nowadays, providing an optimized customer experience is also as equally important …

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What is missed call marketing and how it can help you boost your business?

What is missed call marketing? The idea of missed calls dates back a long time ago when the telephone call rates were very high. Back then, placing a call for trivial purposes such as chatting with a friend, communicating with a company in another country, or advertising a product or service was a well-thought process. …

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6 smart ways to harvest phone numbers for your SMS marketing campaigns

In our blog, we have repeatedly addressed the power and immediacy of text messaging and how it benefits a business, regardless of the business’s location, industry, and seasonality. SMS marketing is suitable for any company, any season, any audience. We have established that SMS is a marketing channel any business should consider consolidating to its …

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